This template has drop downs for redundant fields and makes use of the Moz API to pull in link data on your URLs. Content marketing is no longer an option—a good strategy is essential to compete in the market. You might want to take note of this, as this will be worked into the content strategy later. If you end up with lots of unfinished tasks at the end of the month, you can adjust expectations. Where are they in their buying process? This might include: Once you have a list of the kinds of content you’re dealing with, you may want to give each one a brief description. For the workflow, this is a simple step-by-step breakdown of the content creation/fixing process. (And the gut-to-document process can be pretty painful.) Now that you’ve put together a list of your content marketing assets, it’s time to line them up against those objectives we covered at the beginning of this plan. Just click the link below to grab a downloadable version of the template. >> Click here to download the content strategy template — A content audit will enable you to understand the scope of your content needs. We’re about to move into the part of the strategy that deals with making this content, but first, let’s pull some of this audit together by identifying some major content themes. 1. No backlinks, no likes, no rankings—it’s just clutter. (Confession: I’m finishing this post two days later than I originally planned on it being done!) Good news: we’ve scoured the Internet for content marketing strategy templates, tried a few, and put together an approach to building your own content marketing plan step-by-step. It will also serve as a reference point when it’s time to create new content. Don’t have your buyer personas fleshed out yet? What’s in it for them? =). Developing an omni-channel digital content strategy is a broader challenge and not covered here. A well-planned purpose or scheme is what required. Moz’s Isla McKetta has some super helpful thoughts on, the lifeblood of the early content marketing strategy at Buffer, This graphic from Garrett Moon of CoSchedule, >> Click here to download the content strategy template, Social Media Customer Edit the interactive planner with your team to go through every step of your content strategy, from planning and executing to … Starting with an outline can help you conceptualize all the ground you need to cover—and it may save you from expending your energy covering unnecessary ground! Share. A little research and planning up front can lead to lots more traffic in the long run. How high-level should it be? Note it’s a simplified template. There’s a lot that can be said when it comes to figuring out a content promotion workflow. OK, this step could be its own blog post. But, of course, the most important thing to do is briefly wrap up your strategy by relating it to those business objectives you listed at the very beginning. 1) HubSpot – Content Planning Template HubSpot and Smart Insights have come together to create something beautiful here. Of course, you may be the product creator, the marketer, the one-human show, and this might not be something you need to write down. For more thoughts on setting marketing goals, check out this best-of list of methods from experts like Noah Kagan, Ryan Holiday, Rand Fishkin, our own Courtney Seiter. You know what content you’re going to make. This is a fun exercise I’ve nicknamed “heroes and watering holes.” (You can probably come up with a better name for it!) One more protip: This is a great place to include your guest blogging and syndication efforts, too! Sort your effective and prospective content marketing assets by theme, 15. It’s fantastic to know what kind of content your competitors are already giving them. You can also visit Test Strategy Template. . Or make suggestions to effect changes to your organization’s website content. This website content strategy template is for you regardless of the size of your organization. (Protip: sometimes asking other teams and departments for content input is a great way to build a culture of content in your organization!). Objective #3: Grow an email list of 5,000 unique double opt-in subscribers by March 4, 2016. Plus, you know that awesome content marketing involves a lot of flexibility—how do you build that into a strategic document? Your whole content marketing plan will benefit from writing this out. And what is the right ground to cover anyway? Technology is the name of the game and technology operates websites as gasoline operates vehicles. . Whether you are a content writer, editor, story writer or hold any responsibility related to content management then, this template is going to benefit you in showing the best of your creative thoughts and impress your customers, clients, boss or listeners. Make a list of the pieces that really have potential to turn into high-value content marketing assets, along with the ways in which they could be improved. There may be some content in quadrant 3 that’s just not doing you any favors. You’re going to need to find a way to get your awesome blog posts and infographics and podcasts in front of the right eyeballs. We can help you with that: Your users­—it’s easy (for me!) Content Strategy Template and Examples. How does good content accomplish these goals? Presented below is a basic sitemap for a content website. If you find the predicted results aren’t as big as you were hoping to see, now is the time to plan for publishing more content into your schedule throughout the following six months. There will probably be bits of content in quadrants 1 and 4 that could get bumped into quadrant 4 with a little love and care. Just for reference, “producing content” covers two general areas of content crafting: We’ll start by listing out the kind of work this will involve, namely, the types of content that need to be crafted. Look to the competition’s content marketing efforts for inspiration, 14. It’s just something to consider, as you may find it helpful just so you can see it in context of the rest of your content production. Once you’ve written down these goals, you can ask yourself (and your team) a few questions: This is where you’ll outline your content KPIs (key performance indicators). If you’d like to use this method as a foundation for your next content marketing strategy, you’re totally welcome to grab the template! How do we get that content to accomplish our goals? By Lee Price May 2, 2018. There are many, many tools and blog posts that can help you do this, but here are a few that I’ve personally found invaluable. Pre-writing questions: Before starting any given page, you really need to wrap your heads around the primary goal of the page and to whom this page is targeted. All you need to do is fill a form to get a particular template in PSD format. A strong content marketing strategy should give you focus, not lock you into less-than-awesome ideas! You’re laying a terrific foundation for your content strategy. It’s time to map out your editorial calendar for your content marketing assets. This is a tricky one, especially if you’re proposing the first content marketing strategy for an organization. Write down what you’re selling (optional). This graphic from Garrett Moon of CoSchedule does a great job explaining this concept (the blue ocean blogs are what you’d aim for): This piece of the strategy will help you orient yourself in the content marketplace, so that you, your team, and/or your client can create content marketing pieces that stand out rather than blend in. Once you’ve outlined everything you can in the previous step, it’s time to estimate just how much content can be created in the next span of time. How long will it take to hire content specialists? You may want to map out some of your social content schedule on the editorial calendar. This website content strategy template is for you regardless of the size of your organization. They show you which websites are ranking for the same keywords in search engines as you—which is super helpful! What information do they want? 3 Scope The principal scope of the Web Content Strategy is all content produced and maintained on the Content strategy template is a significant tool for you to plan your content in the most efficacious manner. How can your templates accomplish all this?By incorporating the right elements—for strategic thinking, SEO-frie… A good content marketing strategy will answer three basic questions: Your outline will help you structure your research and ideation so that you’re focused on answering these key questions. The Web Content Strategy is owned by the Web Executive and is modified and maintained and by the Web Editor Team and will be revisited and revised frequently, adapting to the ever-changing experiences and requirements of the University audiences. You have just made yourself the ultimate expert on your content. One trap that I often fall into is underestimating how long it will take to create a piece of content. Like the pirate code, these are more guidelines than actual rules. Make sure you get an API key from Moz and enter your Member ID and Secret Key into the “Settings” tab or this template wont work! Web. When you take inventory of your content, you get a list of all your content marketing assets (both onsite and offsite). heights. Content strategy template helps you to put together an effective and efficient content marketing plan for both the business and the client. But you will find it more useful if you are in a place to effect changes. =). You can put lots of interesting things here, including experiments you hope to learn from and awesome blogs your content might be featured on. Your competitors aren’t necessarily the organizations that are competing for customer dollars. By the way, when you think about competition in terms of content marketing, it can work a little differently than you might imagine. I’ve found that some organizations group content marketing into a separate team (or outsource the efforts), which means it may be wise to get some advice from other non–content marketing folks in your organization. In short, what we’re looking at here is a content audit. (This is built with both the in-house content marketer and the agent in mind, BTW!). It could be as straightforward as this: Full disclosure: that’s not a complete list of things you can do, by any means—especially that last item. Or director’s edition extended cut DVD set. This post will walk you through how to use our template to create your initial content for any web page. You might also want to swipe some goal-setting templates from HubSpot’s Mike Lemire. Strategy. Now, who’s going to consume your content? How will you drive traffic to your content? The X axis plots performance: that’s metrics like pageviews, likes, shares, comments, and rankings. Creating the content you listed in Step 13 (content to add to the mix). Best Content Marketing Strategy Templates. This can help you build a few possible breakdowns of your content capacity. available in the app. 6 7 FREE TEMPLATE: EDITORIAL CALENDAR To help you get started, we’ve built a template for a blog editorial calendar. How can we measure whether or not our content is aligned with these goals? But you emerge from it being incredibly well-attuned to the state of content marketing for your brand. How well does you website accomplish either of these goals? If it’s no good, don’t be afraid to put it on the list to be nixed. List the types of content you’ll be dealing with, 16. What information do they need? It’s a tough situation, because you’ve been doing content marketing with your gut this whole time, and now you’re being asked to put all that into a document. =). The end product is a body of recommendations called the content strategy document. Undertaking a content audit to figure out what content you have. (I had to learn a good deal of stuff I was unfamiliar with in order to start writing these, too!) Keyphrase Research That means this template is not meant to be gospel. Useful, valuable content for your readers is the keystone of any content marketing strategy. A few tools to consider for your editorial calendar: If you publish a blog post in a forest, but nobody is around to read it, does it make a sound? The spreadsheet in your content strategy template has formulas built into it, so you don’t have to figure it out yourself. Or book. What’s important is that you have some idea of where this content marketing effort is coming from. Things are starting to take shape. Categories: Art & Design, Text on Image, Shapes. 2011 Website Strategy Plan Example It’s a simple word that makes a lot of marketers want to run and hide. You’ve dug through your personas’ deepest wants and needs and mapped those to your product. Write down what you’re trying to accomplish, 3. Content strategies take many forms, from a 50-page word document to an hour-long PowerPoint presentation. (You could assign a quadrant value to each type of content if you like, but unless you’re dealing with a hefty budget, your intuition will work just fine.). Protip: It’s easy to forget social media posting schedules here (since blogging and email take up a decent amount of brainspace). A Content Strategy Template. [/toggle][toggle title_open=”Why You Need to Fix Your Website Content?” title_closed=”Why You Need to Fix Your Website Content?” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]. For example, one way this could look is by splitting the remaining steps below (all 20 of ’em) into each of these buckets. You know how you’re going to make it, and you have an idea of how long it’s going to take. Will your content be more visually oriented? This is the time in the content marketing strategizing stage where I find it helpful to write these down. The popularity of content marketing has soared in recent years. Content Website Sitemap Template. Here are a few resources to help you start developing your own personas: Jay Acunzo wrote my very favorite definition of content marketing: Once you’ve looked at who your audience is, you need to ask one crucial question: How can you help them? This is where it helps to ask for advice from people with experience. If not, feel free to skip this part. How will they navigate through a site? We often use 2 main types of strategy: one for selling content strategy into an organisation and one for organisations with a more mature editorial model that just need the strategy itself. While blogging is not the entirety of your content strategy, this template can help get your editorial calendar started. We’ll also cover a four-step planning process to share with your marketing team. Think of it as a TL;DR that answers four basic questions: If you’d like to use this method as a foundation for your next content marketing strategy, you’re totally welcome to grab the template! getting a list of all the keywords you rank for in search engines. For example, you may notice that your “how-to” infographics are generating some super positive comments, but they’re not getting very many shares or backlinks. I’ve found this video and this guide to be especially insightful. It includes an accompanying spreadsheet, which gives you a way to collaborate with your team and record your content research. This consi… 3. Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience of a website. 2. Doing so helps hone the plan for producing new content around these themes—which makes things a lot simpler for the folks writing, designing, and coding the content! Content strategy focuses on the planning, creation, delivery, and governance of content. What I love: Lots of big, beautiful examples and […] Who is competing for my personas’ attention, but not necessarily their business? This may express itself as a big objective with smaller SMART goals folded underneath (SMART stands for “Specific, Measurable, Achievable, Realistic, and Timely”). Refining this piece is an ongoing process. Content Marketing Strategy Templates helps in connecting the content with the strategic targets. Doing an analysis to define the objectives, assumptions, risks, and success factors for your project content. Who is competing for my personas’ business? From basic concepts to more in-depth SWOT analyses, KPI objectives, content-mapping, and comprehensive timelines, this Excel document based template has something for every business—even if it is gated. Service. The good news: You don’t need to have all the answers here. The central question we’re trying to answer: Which pieces of content are aligned with our objectives? This is generally a good place in your content strategy to ask a few questions: It’s helpful to think through the ways that your content can uniquely appeal to your personas. was spent getting the sounds and feel just right. Either way, you want to have an idea of how much content you can make. Will you offer more long-form, deep tactical content? Whenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at my disposal. SummaryA blueprint for making marketing personas that drive real results for your business, brand, and marketing efforts You will learnThe four-step process to creating useful... Must-bookmark sites and tools to help you find free, high-quality images for your marketing content... Before we launched our Buffer podcast, so much of our time and energy (99.9% of it, I’d wager!) There are beautifully designed icons for cluster pages, future pages, locked pages etc. This is the purpose of the content template – to remind you to do all the little things that will help your writing get traction. And here’s a peek at the content distribution checklist used at Buffer: Sum up your content strategy by painting an awesome picture of what it will be like if you execute on it. all the blog posts getting significant traffic and conversions, This post from Portent Inc. CEO Ian Lurie is. It helps if this is specific, because later on in this process, you will be comparing your content to your goals to see what’s truly in alignment. It may help to focus on answering two key questions here: For the team, you can list your in-house content creators, as well as any contractors you plan to work with. You can start with a very simple process for doing so. and you have NO IDEA what that’s supposed to look like. But you will find it more useful if you are in a place to effect changes. You’ll want to promote your content through those heroes and watering holes you described at the beginning of this strategy, and you’ll want to do it in a way that makes them look forward to getting more content from you. Let’s walk though how you can write a content marketing strategy—one that pulls together all the pieces and gives you a clear plan for moving forward. A strong Content Strategy boils down to creating the right type of content for your target audience. Now’s a terrific time to get started on this! Defining a content strategy that forms actionable and achievable recommendations for content creation, delivery and governance – informed by your project goals. After meticulously combing over your content, what ideas do you get for new content? [toggle title_open=”How This Template Helps You” title_closed=”How This Template Helps You” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]. You can create columns for content type, estimated hours, quantity of pieces, and finally a total. Objective #2: Rank on the first page of Google search engine results for “Roomba rodeo” by April 1, 2016. Content marketing strategies aren’t easy to write. What has your brand overlooked? The key to this step is to map your persona’s pain points, goals, and desires to the solutions you want to sell. Note: A great question to ask for added context might be: What are the overall marketing goals, and how can content marketing support them? It helps me think through the features, the different product tiers, the sales cycle, etc. =) You’ll find that some projects need more in-depth planning than others. When you know what you’re selling, you can more easily frame the kind of content you will need to sell it. How detailed should it be? Where’s the dead weight? When planning a content editorial calendar around topics, you can easily visualize your company's message and assert yourself as an authority in your market over time.. Why Marketers Need to Create a Content Marketing Strategy ‌ Download Content Marketing Strategy Creation Template Your content strategy roadmap will ensure that every piece of content (blog, video, tweet, post) has a purpose and fits with your story. The higher up a piece of content is, the more in alignment with our brand’s goals and ethos it is. You’re getting an idea of what kinds of problems your content needs to solve. It is also known as developing a content strategy template. Responsive, fully customizable with easy Drag-n-Drop editor. What are you trying to accomplish? The Y axis plots alignment, which is a little fuzzier. Goal: To become perceived as a thought leader on the phenomenon of Roomba rodeos. The key to a great content marketing strategy is being able to tweak, break, and chuck parts of it as you learn more about what works and what doesn’t. At a glance, you can see who else is getting organic and paid search engine attention for the keywords you might be targeting. But if you’d like a more data-driven approach, you may want to use tools like FollowerWonk and BuzzSumo. Guide to be step at the beginning of your content promotion plans and tactics to take your content... The Y axis plots alignment, which is a simple step-by-step breakdown of the game and operates... That can be developed, the sales cycle, etc tactical content a more data-driven approach, want... Know that awesome content marketing strategy begins to take on that epic creative element edition. Keep reading to see a content audit document to an hour-long PowerPoint presentation long it take. 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